Dope Dope
Branding / Print / Web
About Dope Dope & The Solution
Dope Dope is a product-driven brand, created as a vehicle for high-quality indoor flower grown by master cultivators. Known as is “the best cheap weed” money can buy, the brand will launch in California and Nevada and will be geared toward a male-leaning mainstream audience of price-conscious consumers.
Getting Dirty - Discovery
Referencing skate culture and the overall rebellious outsider attitude of the 90s, I designed a brand language that leaned into a youthful and irreverent tone designed for stoners who aren’t swayed by fancy packaging and slick branding.
Irreverently Rebellious - Collateral
Confrontational and provocative, Dope Dope’s unrefined attitude is self-aware and a subversion of regular stoner culture. Cynical, sarcastic and crude, the brand’s illicit nature lends itself to a grungy and messy visual language.
