LumaVine
Branding / Web / Illustration
The Client & Solution
LumaVine is a rechargeable LED mini lantern that is designed for camping and outdoor adventures. I absolutely love this thing since it’s so damn handy to hang around. I created a brand that conveyed both a forward thinking tech product and something that’s simply useful for the great outdoors.
Names, Names & Names!
Branding began with the very name itself! I really enjoyed the tech and outdoor elements of the lamp and wanted something that can allude to a quirky, smart brand meant for the great outdoors. The name LumaVine was decided on because it touched on it’s relaxing illumination and imagery of hanging forest vines. Some were obvious duds (the LatchBulb?) but the word map provided some great options to work with.
We Have a Name!…Now What?
With the name picked out, I went ahead and started playing at the logo design. I say playing because in my process, logo design should be as much an exercise in unconventional creative options as it is finding a solution. Sometimes finding what doesn’t work will identify what DOES work. Anything “sleek” and “cutting-edge” didn’t feel like it worked to the strengths of the product. The very nature of LumaVine is flexible usage. Playing around with the “free hanging” vine approach, I found a nice round type worked best, something approachable while still dependable.
Iconography
The iconography for LumaVine followed a similar approach to the logo design process in which several sketches were made and played around with before ultimately deciding on a look. Since the word mark had such a simple look to it, I wanted the icons to have the same level of approachability while still being easily identifiable to their purpose. Remember - clear ideas communicate much better than complicated ones!
Translating LumaVine for Web
With the product being sold exclusively online, the web presence was the main sell of the LumaVine. I wanted the product itself to be the star of the site so I went ahead and emphasized the LumaVine through both beauty shots and product photography. Using black as the main color of the site gave the LumaVine’s shade of green the opportunity to be the element that “glows in the dark”. Adding the font used for the LumaVine logo also tied it back to the brand and the iconography became the icing on the cake on the product page.